Manager Sales and Business Development (Home Health & Hospice)

Manager Sales and Business Development (Home Health & Hospice)

Masonicare Home Health & Hospice - Wallingford, CT

Day Shift / 40hrs/wk 

This position provides oversight and support of training new Liaisons and coaching existing liaisons, as well as supporting the sales director with the day-to-day oversight of our CRM. This position supports census growth through strategy implementation and developing referral relationships.

Essential Duties and Responsibilities:

1. Develop and maintain relationships with physicians, discharge planners, case managers, social workers, and other healthcare professionals that utilize homecare and hospice services.
2. Be involved with recruiting and interviewing potential new team members.
3. Assist Director of Care Transitions in management of CRM platform
4. Collaborate with Director of Care Transitions to create yearly goals.
5. Assist the Director with developing marketing plans that include sales and communication plans that will support census growth.
6. Actively supports liaison team in census challenged areas and/or new projects, providing long-term and short-term support as needed. 
7. Conducts coaching sessions with liaisons including 1:1 meeting, ride along meetings, and sales meetings
8. Supports liaisons to achieve increased continuum utilization of services.
9. Ensures that the liaison team meets or exceeds individual admission goals on a weekly, monthly, quarterly, and annual basis utilizing organizational data and analytics, relevant market data and CRM system maximization.
10. Completes liaison performance reviews in consultation with the Director.  Monitor teams’ progress, identify shortcomings and propose improvements as needed.
11. Implement the training program with new Liaisons.
12. Responsible for providing a weekly update regarding marketing efforts, barriers/obstacles to reaching goals, etc.
13. Responsible for communicating regarding the need for value added programming that will support census goals.
14. Represents the Business Development team in the Director’s absence.
15. Maintains knowledgebase of the Masonicare continuum of services.
16. Other duties as assigned. 

Minimum Qualifications: 

•           Must have valid and unencumbered CT. driver’s license

•           Must have vehicle and be able to travel between accounts within Connecticut

•           Must speak English. Bi-lingual preferred.

•           Must have an understanding of DPH regulations

•           Must have an understanding of Medicare, Medicaid & Managed Care Insurance

Experience: Bachelor’s Degree preferred. Prior experience in a Nurse Liaison or Community Liaison role is required. 

Certificates, Licenses, Registrations: As professionally indicated.

Key Competencies:    Able to manage multiple deadlines, strong communication and problem-solving skills; must work collaboratively as a member of a team.